Why Does #EmpireKred, A #Socialmedia Company, Have Anti-social Leaders?

According to one well placed source at EmpireKred ( A leader),

These animals are driving average user away surely

With perhaps,

I think 150-200 unique users a day max

Of course another 200-300 run buys on avenue.io but that could hardly be described as “active”

Why does a gaming company, whose leaders activities on twitter triggered a CA DoJ investigation into Twitter (and the SF DA’s office twice opened files) not take responsiblity for the obvious assault on their own customers, which violates their own Terms of Service, at least, and resulting loss of business to themselves?




No, EmpireKred doesn’t direct social media posts by other players, but they can and should enforce their Terms of Service to protect customers attacked by these vicious “goon squad” types, Chris Sandys, Gareth Davies, Nance Larson and Keith Gill.

From EmpireKred’s Terms of Service:




As a current customer of Kred’s, which owns EmpireKred, I am subject to continued harassment and abuse by DigitalKeith, who seems to think he can bully me out of consumer affairs blogging.

Keith Gill is a direct affront to freedom of speech and American values.  I’m surprised he’s welcome at EmpireKred.


Obviously when a company sells a product that allows customers to run the company, that is simply not a “player”.

They become what Empire Avenue sold, Leaders who help run the company.

EmpireKred can deny any association with the prior company, however what the customers bought prior to EmpireKred taking over is clear.

Personally I think it’s Lynn O’Connell on the “support” desk in any case.

Or whoever it is is just a mindless parrot shoveling the same drivel that’s been said since they sold “Leaders” then tried to state the leadership isn’t what they sold in the EAV Leaders community (Richard Townsend, Brand Manager Admin, approximately 5/2014 in a thread opened by Chris Voss.)

Why anyone would want to be a customer of a company with a “goon squad” that disregards their own Terms of Service and allows some customers (and after 4/2014, Leaders) to viciously attack other customers with threats, doxing, harassment and intimidation is quite beyond me.

Chris Sandys *@usafa_93) is exemplary of the “goon squad.”

Given to false accusations (seemingly hysterical) in order to try to keep the abuse of customers “off the record”, it’s clear he damages EmpireKred’s potential future business.

Mr. Sandys has been warned by Twitter for non violent threats and seems to be not concerned at all about tremendous physical abuse by Ray Rice, of his spouse.

Why didn’t Empire Avenue simply stop the abuse of customers by Gareth Davies and others?

  Chris Sandys Off the record

Chris Sandys No More Camping TripsChris Sandys Meat Puppet

I think Chris Sandys has been hitting the sauce a bit hard, or sniffing to much funny powder, perhaps?

The woefully ill prepared Mr. Sandys has now taken to attempting to debate law with an extraordinarily well qualified lawyer on Twitter.

The lawyer won’t engage, as he knows what a Troll is, and teaches others how to avoid them.

Popcorn, anyone?  It’s uneventful theatre, however.


Twitter however isn’t a social media neophyte, like Chris Sandys, and realizes the impact on their bottom line and changed their policy after Dick Costolo, then CEO realized they sucked at preventing abuse.

Why is a neophyte Leader allowed to attack customers?

Twitter General Council Vijaya Gadde penned a Washing Post Op-Ed:

Twitter executive: Here’s how we’re trying to stop abuse while preserving free speech

“Twitter CEO: ‘We suck at dealing with abuse” 


Gareth Davies (@me_gareth) has been suspended by Twitter for tweeting a customer of Empire Avenue’s private information and violent threats.  Additionally he was warned for violent threats.

Gareth Davies has a long history of antisocial attacks on other customers of Empire Avenue’s, that were not stopped by Empire Avenue admins.

In fact, he boasts about being on a “rampage” and being hard to stop in the Empire Avenue forums.



Keith Gill (@digitalkeith) was moderated by Instagram for cyberbullying, and had his twitter account locked.

Nance Larson (@nancelarson), currently identified as “Staff” on the EmpireKred website participated in the doxing of a customer.

It’s clear there is a “goon squad” at EmpireKred, as first reported by Chris Voss, noted social media expert,

Empire Avenue Fail 5 post overview: Over 5 posts on my blogs I documented issues with Empire Avenue, from their rogue volunteers, running a “wall of shame” on Brands, attacking Brands reputations online, not answering complaints, having a “goon squad” of endorsed volunteers attacking customers who complained, refusing to discipline internally thereby encouraging more attacks on Brands, etc. What I witnessed was the worst travesty in the annals of customer service I have ever seen. After a month of private discussions with EA to change things, I went public. Only then did they begin to change, but the attacks on me and others grew by their “goon squad.” In the end, I went to EA’s Angel Investor and EA had to shut down its Chat Room and Chat Mod “goons squad.” EA shamelessly has never apologized or produced it damning chat logs as promised by their CEO. This is one of those posts, you can read the rest by Search in the upper right for ‘Empire.’ Don’t play EA or if you do save your REAL money.

A company is responsible for overseeing its reps and volunteers that are endorsed and sanctioned by the company, in making sure they are in line with a Company code of conduct. Let me ask you something, if you were to go into Walmart or Nordstoms, make a complaint with Customer Service would you expect or allow yourself to continually be attacked and bullied by their Company volunteer staff? Then over a month it continues and gets worse the more you complain? I’m warning everyone with no question to avoid Empire Avenue. If your Brand comes under the ire of one of their rogue Chat Mods, Empire Avenue can’t protect the bashing of your Brand and doesn’t seem to care in my opinion. I’m telling people to run from this company, keep your money or ask for a refund. This is a perfect example of a social media fail everyone should be blogging about and making lesson plans on!


Bullies Changed Policy

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s