Whatever happened to Keith Gill’s (AKA DigitalKeith, Leader of EmpireKred, the “notorious” #Fresno Troll) sense of humor?
Not getting the joke
Finally, researching humor is important because it will help us understand why it doesn’t always work. While successful humor leads to myriad benefits, failed humor can be downright destructive, from bruised egos and broken friendships to million-dollarmarketing mistakes (think Groupon’s failed Super Bowl commercial). If we can better figure out what makes things funny, we will end up far better equipped to handle it when we don’t get the joke.
In sum, when done well, humor can have a significant positive effect on your life. Isn’t it time we use a little more academic rigor to figure out how it works? By developing a better understanding of humor we believe we can then suggest ways that people can live better lives – from helping them cope with pain and stress to encouraging people to use humor to criticize brands that have done them wrong.
Obviously anyone that doesn’t accept consumer advocacy as a legitimate form of free speech, and whose very conduct led to the the San Francisco DA’s office opening a file, and not coicidentally helped change Twitter’s abuse policy according to Ethel Newlin of the SF DA’s office, probably doesn’t have much of a sense of humor.
The study, conducted at University College London (UCL), looked at 48 patients suffering from frontotemporal dementia (FTD) – which affects the region behind the forehead – and Alzheimer’s disease. Using a series of questionnaires, they asked friends or relatives of the participants what type of comedy they preferred: slapstick comedy such as Mr Bean, satirical comedy such as Yes Minister (imagine a 1980s British Veep if you’re not familiar) or absurd comedy such as Monty Python. They then compared the results with 21 healthy people of a similar age.
The problem of course is that Empire Avenue (now EmpireKred) has a well documented “Goon squad” that attacks people who raise legitimate concerns.
Empire Avenue Fail 5 post overview: Over 5 posts on my blogs I documented issues with Empire Avenue, from their rogue volunteers, running a “wall of shame” on Brands, attacking Brands reputations online, not answering complaints, having a “goon squad” of endorsed volunteers attacking customers who complained, refusing to discipline internally thereby encouraging more attacks on Brands, etc. What I witnessed was the worst travesty in the annals of customer service I have ever seen. After a month of private discussions with EA to change things, I went public. Only then did they begin to change, but the attacks on me and others grew by their “goon squad.” In the end, I went to EA’s Angel Investor and EA had to shut down its Chat Room and Chat Mod “goons squad.” EA shamelessly has never apologized or produced it damning chat logs as promised by their CEO. This is one of those posts, you can read the rest by Search in the upper right for ‘Empire.’ Don’t play EA or if you do save your REAL money.
A company is responsible for overseeing its reps and volunteers that are endorsed and sanctioned by the company, in making sure they are in line with a Company code of conduct. Let me ask you something, if you were to go into Walmart or Nordstoms, make a complaint with Customer Service would you expect or allow yourself to continually be attacked and bullied by their Company volunteer staff? Then over a month it continues and gets worse the more you complain? I’m warning everyone with no question to avoid Empire Avenue. If your Brand comes under the ire of one of their rogue Chat Mods, Empire Avenue can’t protect the bashing of your Brand and doesn’t seem to care in my opinion. I’m telling people to run from this company, keep your money or ask for a refund. This is a perfect example of a social media fail everyone should be blogging about and making lesson plans on!
That is not funny, at all.
And now consumers know and can make informed decisions.