#EmpireKred Staff #NanceLarson Acknowledges Abusive “Goon Squad” That Attacked Customers

Nance Larson, staff of EmpireKred, has acknowledged the existence of the “Goon Squad” at Empire Avenue in 2011.

Do you trust your safety and privacy (and limited social media advertising budget) to a company that had a “goon squad” attacking customers?

Why would a social media company have had a “goon squad” to attack customers?

According to Chris Voss of The Chris Voss Show, noted social media expert,

Over 5 posts on my blogs I documented issues with Empire Avenue, from their rogue volunteers, running a “wall of shame” on Brands, attacking Brands reputations online, not answering complaints, having a “goon squad” of endorsed volunteers attacking customers who complained, refusing to discipline internally thereby encouraging more attacks on Brands, etc. What I witnessed was the worst travesty in the annals of customer service I have ever seen. After a month of private discussions with EA to change things, I went public. Only then did they begin to change, but the attacks on me and others grew by their “goon squad.” In the end, I went to EA’s Angel Investor and EA had to shut down its Chat Room and Chat Mod “goons squad.” EA shamelessly has never apologized or produced it damning chat logs as promised by their CEO. This is one of those posts, you can read the rest by Search in the upper right for ‘Empire.’ Don’t play EA or if you do save your REAL money.

A company is responsible for overseeing its reps and volunteers that are endorsed and sanctioned by the company, in making sure they are in line with a Company code of conduct. Let me ask you something, if you were to go into Walmart or Nordstoms, make a complaint with Customer Service would you expect or allow yourself to continually be attacked and bullied by their Company volunteer staff? Then over a month it continues and gets worse the more you complain? I’m warning everyone with no question to avoid Empire Avenue. If your Brand comes under the ire of one of their rogue Chat Mods, Empire Avenue can’t protect the bashing of your Brand and doesn’t seem to care in my opinion. I’m telling people to run from this company, keep your money or ask for a refund. This is a perfect example of a social media fail everyone should be blogging about and making lesson plans on!




Nance Larson is a tremendous liar.

Interestingly Empire Avenue’s response in the general community was the same in 2014, they closed the general community forums down.

And the vicious attacks started on other social media platforms.



I am unaware of any permanent roster of “goon squad.”

However Gareth Davies (Leader of EmpireKred) , had an interesting response to Chris Voss, after being not being named in a tweet as a “goon squad” member.

Obviously a pattern can be established indpendent of actual participants, that is a “goon squad” that attacks customers that have complaints.




Shortly after the new Empire Avenue Board was formed, in January 2014 Gareth Davies began doxing a number of customers.

MDASHF doxxed mom threatened


SteffenBieser Doxed



With other threatening conduct, it’s clear what Gareth Davies is.

This took place shortly after “The Cleaners” was announced by soon to be announced Brand Manager/Admin Kita Champion.

What’s the difference between a “Goon Squad” and a “Cleaner”?  I suggest semantics.

It’s a group of people that abuse customers by violent threats, doxing, trolling and cyberharassment.


Gareth Davies has been suspended by Twitter for tweeting a customers private data and violent threats.  He was additionally warned for violent threats.

Chris Sandys was warned for non violent threats.

Keith Gill has been moderated by Instagram for cyberbullying and had his twitter account locked (replaced indefinite suspension.)

Nance Larson has participated in the doxing of customers.

This is the “Goon Squad.”


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