$TWTR @Jack Has A Very Large Problem With Safety, Advertisers and Advertising.

It’s perfectly acceptable to solicit HITMEN on twitter.

So when Jack Dorsey says Twitter starts with Safety, I know this to be an outright lie.

I know this because I have reported this tweet soliciting a hitman to Twitter support.  The attached response was received.

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It’s INSANE to me that soliciting a hitman does not violate twitter’s policy.  I documented submitting the tweet to Twitter support here.

Just for fun I will report it again.

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Twitter already delivers some of the lowest rates of visits to external sites among the leading social media platforms.

Facebook leads at 62% outbound traffic to just 6% for twitter.

Now Twitter wants to hold a market captive, while lowering the visibility of the tweets.

No one knows if anyone reads anything they tweet, even when their followers have chosen to follow them and see tweets.

Twitter hides a significant amount of data that Facebook releases.

I have NO idea how twitter advertisers can reasonably calculate a ROI on twitter unless very large corporate advertisers are given access to data that smaller advertisers are not given through “Twitter Ads” within the twitter ap itself.

Jack Dorsey is designing a bubble that stops conversation, and for potential advertisers this is NOT a good thing.

Now Jack Dorsey has instituted Safety rules which:

Collapsing potentially abusive or low-quality Tweets:
Our team has also been working on identifying and collapsing potentially abusive and low-quality replies so the most relevant conversations are brought forward. These Tweet replies will still be accessible to those who seek them out. You can expect to see this change rolling out in the coming weeks.

 

However it should be noted that empowered “activists” with access to Twitter Safety label political enemies as “low quality.”

And the very same activists note that Twitter has been hiding death threats from them.

Randi, who designed a bot to hide hashtags, runs amuck on twitter and silences LGBT advocates.

However, as Randi Lee Harper notes, the “low quality” designation is subjective.

Randi Lee Harper, founder of Online Abuse Prevention Org propagated ISIS on twitter.

How is a safety consultant that propagates ISIS A SAFETY CONSULTANT?

How is Jack Dorsey doing anything that actually makes people safer yet lets them communicate with their target audiences and friends?

To help advertisers make decisions about where to spend their valuable advertising dollars we propose the following:

  1.  Twitter reveal the nature of their low quality algoritm.
  2. Twitter provide reasonable, adjusted estimates of click through rates after application of their algorithm.
  3.  Twitter make it known to potential advertisers before purchase if THEY are considered low quality by Twitter.
  4. Twitter give advertisers the option to tweet advertising without application of Twitter’s algorithm to their tweets & to replies to their tweets.
  5.  Twitter eliminate the millions of known fake accounts now known to exist.

We note that CA state law prohibits retribution by companies of authors of online reviews.

We consider twitter’s algorithm, if tweets to companies people are customers of are suppressed, to violate the spirit and intent of that law, if not the letter of the law.

What use is being able to tweet a company you are a  customer of if Jack Dorsey *winki *wink suppresses your speech with an unexplained algorithm.

OF COURSE BUSINESS CONSIDERS BAD REVIEWS “LOW QUALITY.”  That’s why we need a LAW in the first place.

Essentially Twitter has failed to adequately handle abuse, and now is suppressing conversations of many people in far to wide a net.

Jack Dorsey thinks his opinion of what is good content is superior to consumers who can choose to mute, block or not follow at all.

And Jack Dorsey glaringly fails to address actual terrorists operating on twitter in large numbers.  Terrorists his OWN SAFETY CONSULTANT has propagated.

Nick Flor is a Professor at University of New Mexico.  A professor of Cognitive Science. Hardly one to be considered “low quality.”

Jack Dorsey is destroying the ability to communicate on twitter.    This seems a bad thing for a communications company on the internet.

Twitter is a black hole of traffic.  Once you are on it, you have no idea if people THAT WANT TO READ YOUR TWEETS can read your tweets.

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Related Content:

https://www.mailmunch.co/blog/email-marketing-vs-social-media/

 

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