Twitter ad rates have historically gone down.
Their revenues from those ads have gone up, however Twitter has continued to struggle with profitablity as new user growth has stagnated.
Why is that?
Most likely because of the horrible reputation Twitter gained for allowing abuse on their service.
Abuse like threats, bullying and intimidation.
Rather than run a nice virtual mall, where you stroll at leisure Twitter runs a seedy back alley swap meet where goons issue threats fairly routinely and @safety and @support ignore them to an extremely large degree.
However there’s another abuse that Twitter doesn’t enforce the policies on often. And that’s automation abuse and fake account interactions.
Not surprisingly those two types of abuse go hand in hand where Empire Avenue (now EmpireKred) is concerned.
Some of the worst bottom of the barrel marketers I know of are leaders at EmpireKred (formerly Empire Avenue).
They buy followers, spam you with automated tweets (up to 40 in a row in the same timeline, clogging it)m buy tweets on fiverr, buy retweets, and generally break the rules Twitter has in place.
Most consumers in the United States aren’t noobs. They can see this, and they move away from the abuse. And block or mute the offending accounts.
But what to do when the offending accounts from Empire Avenue cannot even be blocked due to (probably?) their own hacking expertise?
Until Twitter addresses this, consumer confidence in Twitter’s marketplace will remain low.
They should do what Instagram did.
Purge the fake accounts.
And actually suspend and deal with the most abusive users on Twitter. The bottom of the barrel marketers.
That’s if they want to grow, be profitable, and be a reputable and safe place for both business and consumers to flourish.
Consumers want to shop at brand that have great customer service and protect their customers.
According to Dan Purvis of CommsAxis.com
If Internet marketers want to be taken seriously in the eyes of others then they need to stop caring about metrics that make them look good. Instead they should focus on things that make their clients look good.
They don’t want to do business with businesses that have earned a reputation for having a “Goon Squad”, for instance.
Over 5 posts on my blogs I documented issues with Empire Avenue, from their rogue volunteers, running a “wall of shame” on Brands, attacking Brands reputations online, not answering complaints, having a “goon squad” of endorsed volunteers attacking customers who complained, refusing to discipline internally thereby encouraging more attacks on Brands, etc. What I witnessed was the worst travesty in the annals of customer service I have ever seen. After a month of private discussions with EA to change things, I went public. Only then did they begin to change, but the attacks on me and others grew by their “goon squad.” In the end, I went to EA’s Angel Investor and EA had to shut down its Chat Room and Chat Mod “goons squad.” EA shamelessly has never apologized or produced it damning chat logs as promised by their CEO. This is one of those posts, you can read the rest by Search in the upper right for ‘Empire.’ Don’t play EA or if you do save your REAL money.
Charts from Alexa are between 10/2014 (first) through 10/2015 (second.)
Clean up Twitter and consumer confidence returns.
Edit: Twitter was (and still is) the only social media platform I am familiar with that allows such overt abuse. The other platforms immediately took care of reported issues.
Twitter dragged their feet for months, to the point that the CA DoJ and SF DA’s office intervened with files opened on my behalf.
Meanwhile cyberpredator Gareth Davies, (formerly @me_gareth, now @I__Gareth) boasts that he cannot be blocked on Twitter.
Gareth was moderated for tweeting private information and violent threats. He was additionally warned for violent threats.
When will Twitter take cybersecurity seriously and not allow vicious predators on Twitter?