Tag Archives: digital marketing

There’s A Reason Why #Twitter’s #Market Fundamentals Are Poor. #investors #cybersecurity

When times get tough, some companies return to basic tried and true fundamentals.

Some companies try for moonshots, according to The Motley Fool.

However the Motley Fool also notes “uninspiring fundamentals” as key to Twitter’s continuing slide in the marketplace.

I don’t think this will have a major impact on Twitter stock; investors are more concerned with the company’s uninspiring fundamentals. But any change that might help to boost user confidence, not to mention the service’s reputation, is welcome.

 

Many users ARE investors or potential investors and are put off by the abuse that Twitter allows.

I agree with the Motley Fool that poor user growth and poor engagement is a concern for Twitter.

After all, engagement levels on Instagram are through the roof and continue to grow.

However there’s a fundamental reason for why there’s poor growth and poor engagement at Twitter.

 

Word has gotten around that Twitter allows cyberbullying and it’s easily conducted through automated means with tweets purchased off sites like addmefast.com.

Or, fake followers can be purchased off sites that amass them and follow people in a bizarre reputation attack.

Worse yet, Twitter moderation allows the abuse, while censoring the truth about these abusive brands.

Instead of a “moonshot” Twitter should return to good old Midwestern customer service values, moderate fairly and to ethical standards, and not protect abusive brands like #digitalkeith from the truth about their own abuse.

Far from feeling safe, Twitter feels like a safe haven for cyberbullies to many of their customers.

Until Twitter means what they say about fighting abuse, instead of fighting a PR war, consumers have no reason to trust Twitter.

And all the advertisers in the world can just try to sell to each other on Twitter, while people enjoy Instagram and the safe environment they provide.

Otherwise Twitter’s users will simply continue to be bullied right off of Twitter.

 

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#Twitter Moderation Utterly Unpredicatable, Allows Abuse, Moderates Truth

Twitter insists they are trying to allow and respect free speech while moderating abuse.

However, when Twitter moderates truth, and allows lies to stand unmoderated, that apears not to be the case.

Keith Gill, AKA @digitalkeith visited my blog about community building and left the following comment with the linked below tweet embedded.

 

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Given that the tweet isn’t factual, I wonder why it’s allowed to stand?

I am not anonymous and Keith Gill was moderated by instagram for cyberbullying when he posted that very image.

Keith Gill Instagram Violent Cannibalistic Gareth Keith Gill Instargram Moderated For Cyber Bullying

 

 

I wrote a blog addressing Mr. Gill’s contentions and tweeted it off the “sharing” system in place on WordPress.

Community

 

Conduct Offensive

 

 

 

My question is entirely legitimate given Mr. Gill’s strange comment on my blog.

And the tweet was in keeping with Twitter’s stated policy as per this email received when I was being impersonated online.

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And of course this tweet (and blog) is based on a Tweet form @garyloper to @digitalkeith about his offensive conduct.

 

Can a brand, or a person that represents themselves as a brand suppress the truth on Twitter?

The individual is a digital marketing manager for @avisolve.

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Incidentally Klout confirmed to me that gaming of Klout is possible but not considered economically feasible.

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Can Twitter moderation determine what honest satire, commentary and news is when it’s presented on one account?

I think not.

However after the CA DoJ inquiry into Twitter and the SF DA’s office twice opening files in the consumers protection unit I can only assume this behavior on Twitter’s part is intentional.

The abuse has been ongoing since 5/2014 with Keith Gill joining in in August 2014 when I discovered him running false advertising through Empire Avenue’s “missions” system.

The missions system is used by people to promote their social media posts.

And as CBC news reports,

However, one advocate said the real test will be how Twitter enforces the rules.

“The new rules are definitely an improvement,” said Rabbi Abraham Cooper of the Digital Terrorism and Hate Project at the Simon Wiesenthal Center in Los Angeles. “But the question is: Will they be accompanied by a more proactive attitude toward making sure repeat offenders are identified and permanently removed?”

A Twitter spokesman declined comment Tuesday.

In a blog post, the company said: “The updated language emphasizes that Twitter will not tolerate behaviour intended to harass, intimidate, or use fear to silence another user’s voice. As always, we embrace and encourage diverse opinions and beliefs — but we will continue to take action on accounts that cross the line into abuse.”

 

 

I’m still waiting for the reality to match Twitter’s public posts.

 

Related Content:

https://wanderinpoet.wordpress.com/2015/10/08/how-big-a-liar-is-this-celebrity-anyway-socialmedia/

How to Achieve #SEO Results Without Doing SEO on #LinkedIn.

Is your Linked.In profile a SEO laden beast that causes people’s eyes to glaze over before they read  your bio?

Does your Linked.In profile drive traffic to garbage pages leaving consumers and potential new business contacts feeling misinformed at best, and deceived at worst?

Do you do more harm than good to yourself creating a SEO laden beast of a bio?

Worry no more!

I shall reveal the secret to SEO and internet traffic that is factual, organic and brings you traffic!

Write good stuff that people want to read that’s truthful, helpful and solves the persons problem.

That will leave them wanting more.

For instance my article is doing quite well and finding the target audience I wish to inform.

According to Linked.In pulse:

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As you can see,  traffic is incoming from google search, my profile and linked.in pulse itself.

And in 6 days, I’ve had 929 unique clicks through my custom shortened link, to boot.

So the best practices recommendation is to write a short, concise bio that informs without overwhelming.

And the traffic will flow in the right direction.

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