When times get tough, some companies return to basic tried and true fundamentals.
Some companies try for moonshots, according to The Motley Fool.
However the Motley Fool also notes “uninspiring fundamentals” as key to Twitter’s continuing slide in the marketplace.
I don’t think this will have a major impact on Twitter stock; investors are more concerned with the company’s uninspiring fundamentals. But any change that might help to boost user confidence, not to mention the service’s reputation, is welcome.
I agree with the Motley Fool that poor user growth and poor engagement is a concern for Twitter.
After all, engagement levels on Instagram are through the roof and continue to grow.
However there’s a fundamental reason for why there’s poor growth and poor engagement at Twitter.
Worse yet, Twitter moderation allows the abuse, while censoring the truth about these abusive brands.
Instead of a “moonshot” Twitter should return to good old Midwestern customer service values, moderate fairly and to ethical standards, and not protect abusive brands like #digitalkeith from the truth about their own abuse.
Far from feeling safe, Twitter feels like a safe haven for cyberbullies to many of their customers.
And all the advertisers in the world can just try to sell to each other on Twitter, while people enjoy Instagram and the safe environment they provide.
Otherwise Twitter’s users will simply continue to be bullied right off of Twitter.