Duty, Honor, Country. The USAFA And Instilling #Leadership Values #socialmedia

Chris Sandys of EmpireKred (Formerly Empire Avenue) leadership is right.  I’m not down on the lingo at the USAFA.



Why would Chris Sandys take to twitter to abuse a customer of Empire Avenue when he’s a leader in that company?

Empire Avenue (now EmpireKred) relies upon Twitter’s marketplace for the success of their own business.

At the time, the primary use of “missions” on Empire Avenue was to Twitter.

Traffic to the other social media sites, such as facebook, through Empire Avenue missions was reduced, and people were complaining of less traffic to their social media through Empire Avenue.

Of course, a company which has earned a reputation for having a “goon squad”  is gonna meet the reality of the marketplace sooner or later.

According to Chris Voss of The Chris Voss Show, nationally recognized social media expert,

Empire Avenue Fail 5 post overview: Over 5 posts on my blogs I documented issues with Empire Avenue, from their rogue volunteers, running a “wall of shame” on Brands, attacking Brands reputations online, not answering complaints, having a “goon squad” of endorsed volunteers attacking customers who complained, refusing to discipline internally thereby encouraging more attacks on Brands, etc. What I witnessed was the worst travesty in the annals of customer service I have ever seen. After a month of private discussions with EA to change things, I went public. Only then did they begin to change, but the attacks on me and others grew by their “goon squad.” In the end, I went to EA’s Angel Investor and EA had to shut down its Chat Room and Chat Mod “goons squad.” EA shamelessly has never apologized or produced it damning chat logs as promised by their CEO. This is one of those posts, you can read the rest by Search in the upper right for ‘Empire.’ Don’t play EA or if you do save your REAL money.



Sooner when you threaten your own customers on Twitter.  Chris Sandys was suspended by Twitter for non violent threats.

I do, however, know what an abusive, lying asshole is.

Chris Sandys No More Camping Trips Chris Sandys Off the record

Chris Sandys False Accusation


This accusation is false.  Chris Sandys made it up whole cloth.

Chris Sandys False Accusation


Chris Sandys Non Violent Threats Warning


Chris Sandys meat


This is a very strange idea of customer service.  Report cyberbullying by Gareth Davies, and be bullied by Chris Sandys and others of the “goon squad” documented by Chris Voss.


Chris Sandys Leadership


PS:  I would like to humbly acknowledge Klout’s recognition of my expertise in the USAFA.

My expertise seems to be more related to the class of ’93 which includes an amazingly abusive asshole, however.

One person who came under sustained abuse on Twitter by Mr. Sandys had this to say about the experience:

Chris Sandys drunk - Copy






Abuse by Empire Avenue leaders of their own customers on Twitter triggered a CA DoJ inquiry into Twitter’s practices and the San Francisco DA’s office twice opened files.

One person subjected to sustained abuse at the hands of Mr. Sandys thought he was drunk when tweeting.


Not some abusive failure in leadership.

Invisible Surprise Buttsecks





So much for consumer advocacy


Read about it on Klout?


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